Do you know what your employees, clients and community think of your organisation?
Are you using all the available channels to communicate the values, vision and mission of your organisation to all your key stakeholders?
Do you have the ground-level intelligence necessary to make your business operate better?
Management gurus suggest that really successful managers recognise the need to develop more ‘ground-level intelligence’. This involves a willingness to get rapid feedback about what is really happening with their clients, suppliers and staff. However, organisations also need to build strategic communication planning into their management architecture, so that they build positive relationships with their other key stakeholders including the community, the council and the media. The communication audit is the ideal tool for assisting you to get a clearer picture of the communication climate in your organisation.
What’s involved?
When you engage us to us to carry out a communication audit, we audit all your communication functions and provide you with strategies to remedy the areas where your organisation is not achieving its communication purposes effectively. This means surveying staff, management and other key stakeholders to get to grips with where communicating is working and where it needs improving in your organisation. A follow-up audit ensures that the strategies that we recommend are being implemented and allows you to see whether any further modification to how you communicate with your key stakeholders is required.
How does this benefit your business?
You will:
- understand how to plan strategically for all the communication needs of your various stakeholder
- set clear accountabilities and objectives for your organisational communication which are measurable
- plan and carry out effective employee climate surveys with action plans that deliver positives to your communication climate
- use technology to ensure your business takes advantage of two-way communication
- have improved productivity, reduced costs, higher quality services and products and increased levels of innovation
- reap the organisational benefits of good interpersonal relations between management and staff, and other key stakeholders.
