"Over time, the drip, drip, drip of weak writing erodes customer confidence and sullies the image of quality that most managers like to convey."
Cutts, Martin (2004) Oxford Guide to Plain English (2nd ed). United States: Oxford University Press Inc., New York, p 149
What's covered in this training?
Is credibility important to your organisation? Keen to win more business through professionally written documents?
This practical writing course encourages you to make the reader the central focus of your writing. With the needs of your audience satisfied, you will win their business and enhance your organisation's image and credibility.
There is ample opportunity for you to critique your own work, and that of your peers, in a non-threatening, collegial atmosphere.
The course is aimed at people who may not have had the opportunity to learn and practise formal writing conventions. It also provides an excellent revision for more capable writers.
At the end of this training you will be able to:
- understand that effective writing reflects positively on both the individual and the organisation and affects the credibility of both
- present information in a logical sequence which reflects the purpose of the document and organisational conventions
- use sound sentence and paragraph construction
- understand grammar conventions and use these appropriately, including
- pronouns
- apostrophes
- commas, semi-colons and colons
- ‘that' and ‘which'
- ‘who' and ‘whom'
- parallel structure
- convey complex and/or technical ideas and information in simple language
- use peer reviewing concepts
- use sound writing principles and current formats to write and edit effective letters, emails and reports.
